Taku Togawa

Work

Sophia University
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Associate Professor

Japan

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Chiba University of Commerce
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Associate Professor

Japan

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Ohio State University
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Visiting Scholar

US

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Chiba University of Commerce
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Assistant Professor

Japan

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Waseda University
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Research Associate

Japan

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Education

Waseda University
Japan

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Publications

Socially excluded employees prefer algorithmic evaluation to human assessment: The moderating role of an interdependent culture

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Computers in Human Behavior: Artificial Humans

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Effect of Customer Name on Brand Choices:

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Quarterly Journal of Marketing

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What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:

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Quarterly Journal of Marketing

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The Role of Sensory Cues in Promoting Healthy Eating: A Narrative Synthesis and Gastronomic Implications

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Gastronomy

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What We Pursue by Purchasing Brands:

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Quarterly Journal of Marketing

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The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing

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Journal of Business Research

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The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation

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Journal of Business Research

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Effect of Customers’ Names on Brand Choices:

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Japan Marketing Journal

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Sensory Nudge:

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Japan Marketing Journal

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Multiple senses influencing healthy food preference

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Current Opinion in Behavioral Sciences

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Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention

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Journal of Consumer Psychology

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Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants

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Food Quality and Preference

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A Cross-Cultural Investigation of Metamotivational Beliefs About Regulatory Focus Task-Motivation Fit

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Personality and Social Psychology Bulletin

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Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation

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Psychology & Marketing

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A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan.

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Motivation Science

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A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions

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Journal of Retailing

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Effects of consumers’ construal levels on post-impulse purchase emotions

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Marketing Intelligence & Planning

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When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)

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Journal of Marketing Behavior

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