Sophia University
|Associate Professor
Japan
→
Taku Togawa
Work
Chiba University of Commerce
|Associate Professor
Japan
→
Ohio State University
|Visiting Scholar
US
→
Chiba University of Commerce
|Assistant Professor
Japan
→
Waseda University
|Research Associate
Japan
→
Education
Waseda University
Japan
→
Publications
Socially excluded employees prefer algorithmic evaluation to human assessment: The moderating role of an interdependent culture
Computers in Human Behavior: Artificial Humans
journal-article
Effect of Customer Name on Brand Choices:
Quarterly Journal of Marketing
journal-article
What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:
Quarterly Journal of Marketing
journal-article
The Role of Sensory Cues in Promoting Healthy Eating: A Narrative Synthesis and Gastronomic Implications
Gastronomy
journal-article
What We Pursue by Purchasing Brands:
Quarterly Journal of Marketing
journal-article
The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
Journal of Business Research
journal-article
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
Journal of Business Research
journal-article
Effect of Customers’ Names on Brand Choices:
Japan Marketing Journal
journal-article
Sensory Nudge:
Japan Marketing Journal
journal-article
Multiple senses influencing healthy food preference
Current Opinion in Behavioral Sciences
journal-article
Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention
Journal of Consumer Psychology
journal-article
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
Food Quality and Preference
journal-article
A Cross-Cultural Investigation of Metamotivational Beliefs About Regulatory Focus Task-Motivation Fit
Personality and Social Psychology Bulletin
journal-article
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
Psychology & Marketing
journal-article
A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan.
Motivation Science
journal-article
A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions
Journal of Retailing
journal-article
Effects of consumers’ construal levels on post-impulse purchase emotions
Marketing Intelligence & Planning
journal-article
When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)
Journal of Marketing Behavior
journal-article