# Taku Togawa Source: https://hello.cv/takutogawa ## Work ### Associate Professor | Sophia University ### Associate Professor | Chiba University of Commerce ### Visiting Scholar | Ohio State University ### Assistant Professor | Chiba University of Commerce ### Research Associate | Waseda University ## Education ### Waseda University ## Publications ### Socially excluded employees prefer algorithmic evaluation to human assessment: The moderating role of an interdependent culture Computers in Human Behavior: Artificial Humans journal-article ### Effect of Customer Name on Brand Choices: Quarterly Journal of Marketing journal-article ### What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?: Quarterly Journal of Marketing journal-article ### The Role of Sensory Cues in Promoting Healthy Eating: A Narrative Synthesis and Gastronomic Implications Gastronomy journal-article ### What We Pursue by Purchasing Brands: Quarterly Journal of Marketing journal-article ### The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing Journal of Business Research journal-article ### The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation Journal of Business Research journal-article ### Effect of Customers’ Names on Brand Choices: Japan Marketing Journal journal-article ### Sensory Nudge: Japan Marketing Journal journal-article ### Multiple senses influencing healthy food preference Current Opinion in Behavioral Sciences journal-article ### Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention Journal of Consumer Psychology journal-article ### Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants Food Quality and Preference journal-article ### A Cross-Cultural Investigation of Metamotivational Beliefs About Regulatory Focus Task-Motivation Fit Personality and Social Psychology Bulletin journal-article ### Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation Psychology & Marketing journal-article ### A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan. Motivation Science journal-article ### A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions Journal of Retailing journal-article ### Effects of consumers’ construal levels on post-impulse purchase emotions Marketing Intelligence & Planning journal-article ### When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008) Journal of Marketing Behavior journal-article ## Source Read this profile on Hello.cv: https://hello.cv/takutogawa Create your free profile at https://hello.cv